The change also included the rebranding of all Horizon aircraft to feature the Alaska brand. Under this arrangement, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and pricing all flights. 1, 2011, Horizon shifted to a capacity purchase agreement (CPA) business model, which is the regional airline industry standard. Bombardier Q400 in Alaska Airlines livery with “Chester” the Eskimo proudly flying on the tail. Along with Alaska, Horizon also code-shares with a wide range of other airline partners. While remaining independently managed, Horizon gained the competitive advantage of connections with us, her sister carrier, and partnership in our Mileage Plan frequent flier program. In the end, Horizon was acquired by Seattle-based Alaska Air Group, Inc., a holding company that includes Alaska Airlines. Alaska Air Group Acquires Horizon Airīy 1986 the company’s proven track record attracted the attention of larger airlines. The stock sale was an immediate success and was used to retire debt and provide funding for future aircraft acquisition. In early 1984, Horizon became a public company with an initial stock offering of 750,000 shares. Both these acquisitions expanded Horizon’s system map considerably.įairchild Sweringen Metroliner III. In 1983, Horizon acquired Utah-based Transwestern Airlines, which served the intermountain West, including Boise. In the early 1980s, Horizon grew rapidly and in 1982, Horizon acquired Air Oregon, which had served the state of Oregon for a number of years. Fokker F27 Friendship in the original “meatball” livery. Horizon brought together 36 enthusiastic employees and a fleet consisting of two leased Fairchild F-27 turboprop aircraft to begin service between Yakima, Pasco, and Seattle. To fill this gap in the market, entrepreneur Milt Kuolt and a group of venture capitalists founded Horizon in Seattle in September 1981. One of the results of this act was that many larger airlines abandoned routes within the Northwest. Horizon Air was formed in response to the Airline Deregulation Act of 1978. Celebrating 40 years of flying in the Pacific Northwest with Horizon Air The old and the new livery.
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